Public Relations
Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience, and communicating with the public during a crisis situation.
1. The Goodwill Speech
| Time: |
5-7 minutes |
| Objectives: |
- Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
- Favorably influence the audience by skillful and friendly delivery of your talk.
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2. The Radio Talk Show
| Time: |
3 – 5 minutes, plus 2-3 minutes for Q&A |
| Objectives: |
- Present a positive image of you and your company or organisation on a simulated radio talk show.
- Prepare a talk designed to build goodwill toward an organisation by presenting factual information.
- Understand the dynamics of a successful radio talk show.
- Prepare for the questions that may be asked of you during the radio interview.
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3. The Persuasive Approach
| Time: |
5 – 7 minutes |
| Objectives: |
- Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
- Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
- Use at least one visual aid to enhance the audience’s understanding.
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4. Speaking Under Fire
| Time: |
3-5 minutes, plus 2-3 minutes for Q&A |
| Objectives: |
- Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
- Demonstarte sincerity when presenting your viewpoint.
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5. The Crisis Management Speech
| Time: |
4-6 minutes, plus 3-5 minutes for Q&A |
| Objectives: |
- Learn strategies for communicating to the media about a company crisis.
- Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
- Answer questions from the media in a manner that reflects positively on the company.
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