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Public Relations

Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience, and communicating with the public during a crisis situation.

1. The Goodwill Speech

Time: 5-7 minutes
Objectives:
  • Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
  • Favorably influence the audience by skillful and friendly delivery of your talk.

2. The Radio Talk Show

Time: 3 – 5 minutes, plus 2-3 minutes for Q&A
Objectives:
  • Present a positive image of you and your company or organisation on a simulated radio talk show.
  • Prepare a talk designed to build goodwill toward an organisation by presenting factual information.
  • Understand the dynamics of a successful radio talk show.
  • Prepare for the questions that may be asked of you during the radio interview.

3. The Persuasive Approach

Time: 5 – 7 minutes
Objectives:
  • Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
  • Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
  • Use at least one visual aid to enhance the audience’s understanding.

4. Speaking Under Fire

Time: 3-5 minutes, plus 2-3 minutes for Q&A
Objectives:
  • Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
  • Demonstarte sincerity when presenting your viewpoint.

5. The Crisis Management Speech

Time: 4-6 minutes, plus 3-5 minutes for Q&A
Objectives:
  • Learn strategies for communicating to the media about a company crisis.
  • Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.
  • Answer questions from the media in a manner that reflects positively on the company.