Persuasive Speaking
Successful people know how to influence and persuade others to accept their ideas, products or services. Projects cover selling a product, making “cold calls,” preparing a winning proposal, convincing an audience to at least consider your side of a controversial issue or subject, and persuading listeners to help bring a vision and mission to reality.
1. The Effective Salesperson
| Time: |
8-12 minutes |
| Objectives: |
- Learn a technique for selling an inexpensive product in a retail store.
- Recognize a buyer’s thought processes in making a purchase.
- Elicit information from a prospective buyer through questions.
- Match the buyer’s situation with the most appropriate product.
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2. Conquering the “Cold Call”
| Time: |
10-14 minutes |
| Objectives: |
- Learn a technique for “cold call” selling of expensive product or services.
- Recognize the risks buyers assume in purchasing.
- Use questions to help the buyer discover problems with his or her current situation.
- Successfully handle buyer’s objections and concerns.
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3. The Winning Proposal
| Time: |
5-7 minutes |
| Objectives: |
- Prepare a proposal advocating an idea or course of action.
- Organize the proposal using the six-step method provided.
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4. Addressing the Opposition
| Time: |
7-9 minutes, plus 2-3 minutes for Q&A |
| Objectives: |
- Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
- Construct the speech to appeal to the audience’s logic and emotions.
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5. The Persuasive Leader
| Time: |
6-8 minutes |
| Objectives: |
- Communicate your vision and mission to an audience.
- Convince your audience to work toward achieving your vision and mission.
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